EMVCo Creates QR Payment Mark

EMVCo has created QR Payment Mark to promote global interoperability across EMV QR Code payments.

EMVCo has developed reproduction requirements and a free licensing structure to enable all implementers of EMV QR Code solutions to use the mark.

QR Codes are two-dimensional machine-readable barcodes, increasingly used to facilitate mobile payments at the point-of-sale. In 2017, EMVCo published the EMV QR Code Specifications to address two prevalent QR Code payment use-cases:

Consumer-presented – the consumer displays the QR Code on their mobile device and the merchant uses an optical scanner to read the code.

Merchant-presented – the merchant displays the QR Code and the consumer uses their mobile device to scan the code.

The QR Payment Mark may be used to inform consumers that a merchant accepts EMV QR Code payment solutions. Supplemental messaging to consumers will confirm whether merchant- presented transactions, consumer-presented transactions, or both, are supported.

The QR Payment Mark may also be used as an application indicator on a consumer mobile device when initiating a consumer-presented transaction. A royalty-free trademark license agreement and reproduction requirements are available in EMVCo’s Trademark Centre.

EMVCo executive committee chair Jack Pan said: “As momentum builds for leveraging emerging technologies, EMVCo is committed to facilitating worldwide acceptance and interoperability for EMV QR Code payments.

“The development of a uniform, recognisable QR Payment Mark that can be used on a royalty-free basis is an important step towards providing a universally consistent experience for both merchants and consumers.”

Source: Company Press Release