Financial Expressions Im Falling In Love With

Valentines Day-shutterstock_232808992.jpg

February just begs for an article about love.

 

For past Februarys, I’ve written about Valentine’s Day gifts for the one you love, protecting your Valentine’s Day gift and even taking care of the ones you love. This month, I’m taking love in a different direction with five financial expressions that set my heart aflutter.

 

Integrating some of these into your own plan may help make you more financially secure for many Valentine’s Days to come. And that gift of stability is something your sweetheart will likely appreciate.

 

Saving Big. This one is top of mind because I just got off the phone with a young service member who was stashing 13% of her earnings into her Thrift Savings Plan and another 10% into a short-term savings account. My reaction: Wow! USAA’s view is that you should consider starting by investing 10% for retirement and an additional 5% for savings. I know that can be tough, however, so I often encourage people to start small — even with 1 to 2% — to have something to build on. But if you can pull off big savings like the service member I recently spoke to, even better.

 

Being Financially Ready. As someone who spends a lot of time coaching military personnel on financial matters, I’m fired up about all the energy, effort and resources the DoD is directing toward helping military members make smart financial decisions. Much of that is related to the arrival of the new Blended Retirement System in 2018, but no matter the reason, anything that moves the needle is encouraging. Take advantage of the available education and counseling, whether it’s offered by the Defense Department or your installation.

 

Earmarking. I know a lot of folks — myself and my wife, included — who have multiple bank accounts. We’ve named each for specific goals, and money comes straight out of our paychecks into each one. For us, the accounts are New Home (since we’re moving in sometime in 2017), Family Vacation and, yes, Vegas (for my bride and I). Whether setting aside money for birthday or holiday gifts, a car down payment or much-needed time off, make it easy on yourself by setting up a system to earmark your savings.

 

Teaming Up. Over the past six months, I have attended numerous military spouse events. These days, it seems like more spouses are deeply involved in both everyday family finances and longer-term decisions and planning. That’s a beautiful thing. If you’re not, you should be. It makes for a more harmonious financial plan if you and your partner are singing from the same sheet of music.

 

Starting Early. You’ve seen charts that show how just a little each month can grow into a big pile of money with time and compound returns. Studies, surveys and anecdotal conversations lead me to believe that more and more young people are leveraging their greatest asset: time.  But if you didn’t get a head start, don’t let that stop you. To illustrate, I’ll hijack a Chinese proverb that answered the question, “What’s the best time to plant a tree?” The best answer was 20 years ago, but the second best time is now. The same applies to building for the future through saving and investing.

 

 

 

238409-0117

 

 

Additional Disclosure:

The information contained is provided for informational purposes only and is not intended to substitute for obtaining professional financial advice. Please thoroughly research and seek professional advice before acting on any information you may have found in this article. This article in no way attempts to provide financial advice that relates to all personal circumstances.

 

RECENT NEWS

USAA And U.S.VETS Expand Effort To Prevent Veteran Homelessness Before It Starts

New Financial Resiliency Program Combines Housing, Coaching and Financial Services to Help 50,000 Veterans Build Lasting... Read more

USAA Bank Launches New Rewards Credit Cards, Delivering Higher Value For Everyday Spending

New survey data shows consumers increasingly rely on rewards to offset everyday expenses, from groceries to gas Read more

USAA Names Mara Motherway Senior Vice President And Head Of Government Relations

Jul 09 2026 SAN ANTONIO — July 9, 2026 — USAA today announced the appointment of Mara Moth... Read more

USAA And Wounded Warrior Project Launch $5 Million Initiative To Help Veterans Build Financial Security During The Transition To Civilian Life

Warrior Secure Start is a purpose-built program that combines financial education, personalized coaching and empowerment... Read more

USAA To Honor Those Who Made 250 Years Of Freedom Possible

Through partnerships, events and community engagements, USAA will celebrate the service members whose sacrifices helped ... Read more

USAA Introduces Smoky: A K9 Ambassador Rooted In Military Heritage And Well-being

Company launches first-ever Chief Pawsitivity Officer and announces $60,000 grant to K9s For Warriors to support veteran... Read more