sport
Which F1 Team Comes First On The Podium For Sponsorship Deals?
Finance - Published date: .
Mercedes has dominated on the race track in recent years, taking home the last five constructors’ championship titles... Read more
Sports Lawyer Daniel Geey Gives The Inside Scoop On The Business Side Of Football
Finance - Published date: .
From securing last-minute transfer deals to overseeing the signing of a lucrative commercial contract, Daniel Geey has ... Read more
Andy Murray Business Interests: Tennis Champions Various Ventures
Finance - Published date: .
Despite retirement from his playing career looking close, Andy Murray won’t have much time reflect on his many achiev... Read more
AR And VR In Sport: From Keeping Fans Entertained To Improving Training
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Finding a crucial edge over competition is crucial in any sport – and many are increasingly turning to new technolog... Read more
Australian Open 2019 Sponsors: Heres Which Companies Will Feature At The Tennis Tournament
Finance - Published date: .
As the only southern hemisphere grand slam tournament, the Australian Open has taken on an identity of its own and its ... Read more
What Is DAZN? The Sports Streaming Service That Signed Anthony Joshua
Finance - Published date: .
It’s been hailed as the “Netflix of sport” and the team behind DAZN will be hoping it can prove just as successfu... Read more
Analysing Top 10 Football Kit Deals: Which Club Profits The Most From Its Shirt Supplier?
Finance - Published date: .
Unveiling a new strip is a big moment in the calendar for any football club – but the kit deals they sign with major... Read more
Eight Sportsperson Trademarks: From Mo Farahs Mobot To Rafa Nadals Raging Bull
Finance - Published date: .
In order to become a legend in today’s world a sporting star has to do more than excel at the game they play – they... Read more
Rangers Becomes First Football Club To Provide AI Glasses For Blind And Visually-impaired Fans
Finance - Published date: .
Revolutionary new artificial intelligence glasses could improve the experience for blind and visually-impaired fans at ... Read more
AKQAs Most Innovative Campaigns: From AI-controlled Humans To A Computer-generated Sport
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AKQA is a creative agency that has worked with brands such as Nike, Netflix and Grey Goose on innovative marketing camp... Read more
Champions League 2018/19 Sponsors: Profiling The Eight Big Backers, From Sony To Gazprom
Finance - Published date: .
Every season, billions of people tune in to watch the best football teams in Europe battle it out in the UEFA Champions... Read more
England Rugby Star James Haskell On How Hes Used Technology Throughout His Career
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When James Haskell started on his journey towards international rugby stardom, the idea of using technology to improve ... Read more
New 3D Football Replays Let Fans Watch The Match From A Players Perspective
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Football fans can now relive every kick of the game from a player’s perspective as new technology records 3D replays ... Read more
How Technology Is Used In Rugby To Give Commentators And Fans Greater Insights
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It’s one of the world’s most popular sports but rugby has long fallen behind the likes of football, tennis and Amer... Read more
Semi-pro Outfit Leatherhead FC Teamed Up With IBM To Show How Football Could Benefit From AI
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From Hawk-Eye to video assistant referees (VAR), technology is having an increasingly bigger influence on football – ... Read more
Who Is Stan Kroenke? Profiling The LA Rams Owner With A Sports Business Empire
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Should the LA Rams triumph in the 53rd Super Bowl, there’ll be plenty of fans wanting to celebrate by hoisting Stan K... Read more
Who Is Robert Kraft? Profiling The New England Patriots Owner And CEO Of Kraft
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As the New England Patriots prepare for their 11th Super Bowl appearance, one man who is no stranger to such an occasio... Read more
Who Wins The Super Bowl Sponsorship Battle? Comparing The Advertising Deals Of The Rams And Patriots
Finance - Published date: .
With last year’s event drawing more than a 100 million viewers, the Super Bowl 2019 sponsors will be hoping this year... Read more
How Deepfake Technology Enables David Beckham To Speak Nine Languages In Malaria Charity Ad
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Sporting superstar David Beckham may not know Arabic, Hindi or Kinyarwanda – the official language of Uganda – but... Read more
History Of Grand National Sponsors: From Seagram To Randox Health
Finance - Published date: .
Each year, the Grand National horse racing event draws an international audience of about 600 million people – making... Read more